Successfully marketing your
aesthetic laser practice entails much more than simply
placing an ad in the local paper. Marketing begins with
knowledge of your potential clients that enables you to
understand when and where to most effectively and efficiently
spend your marketing dollars. While a comprehensive campaign
includes print, radio, and television advertising, as
well as a professionally-designed web site, one of the
largest sources of new business should come as referrals
from both clients and other businesses. The training you
receive from Elite Laser Training will help you develop
a successful referral campaign that maximizes your exposure
while keeping advertising costs down.
Elite Laser Training guides you through every step in
launching a successful marketing campaign. Our advertising
recommendations and support materials are what helped
Sona Laser Center of St. Louis consistently generate an
average of 600 leads per month from client and doctor
referrals, print and radio ads, and five and ten second
television billboards — this despite over 30 competitors
in the St. Louis market.
Elite Laser Training provides your practice with a high
quality, affordable suite of production-ready
advertisements that cut through the clutter of competitor
ads in order to give you the awareness and recognition
you need to be the leader in your laser hair removal market.
The package of ads includes:
Print ads
Postcards
Grand opening ads
Cinema slide
Banner displays
Radio spots
Yellow Page ad
Elite Laser Training's three-day course also includes a
special presentation specifically devoted to marketing
your practice:
The "Effective Web Sites"
presentation addresses how to develop an effective web
site for your laser hair removal practice. You'll learn
what content to include, what design approach to take,
how to turn visitors into customers, and how to successfully
market your site on search engines using pay-per-click
advertising.
